The creation of the title sequence for the S4C television show “Cymry Ar Gynfas” presented a unique challenge and an opportunity for artistic innovation. The team decided to forego traditional motion graphics in favour of a more traditional approach, utilising practical effects to visually represent the essence of the show. The result was a visually stunning and highly distinctive title sequence that captured the spirit of the program.

Concept and Creative Approach:
The team’s vision was to create a visually captivating and culturally resonant title sequence. We wanted to symbolise the fusion of tradition and modernity, and the diverse yet cohesive nature of Welsh culture and art. Rather than relying solely on motion graphics, the team opted to incorporate practical effects and artistic techniques.

Implementation:

• Ink and Water: To establish a sense of fluidity and transformation, ink was dropped into a fish tank filled with water. This “smoky ink” effect created mesmerizing patterns as it descended through the water, symbolizing the ever-evolving nature of Welsh culture. High-speed cameras were used to capture this intricate process.
• Metal Sculpture: The ink was filmed as it fell on and around a meticulously designed metal sculpture that represented the fusion of traditional and contemporary Welsh art. The sculpture was positioned in a way that allowed the ink to flow and interact with it dynamically.
• Acrylic Inks and Oil: In another sequence, acrylic inks mixed with oil were blown around a 3D printed stencil of the map of Wales. This striking imagery conveyed the interconnectedness of art and geography within Welsh culture, with the ink and oil blurring the lines and boundaries, symbolizing the blend of tradition and innovation.
• Cinematography and Post-Production: The team used high-end cinematography equipment to ensure the visuals were captured in the highest possible quality. In post-production, color correction and editing were carried out to enhance the vibrancy and clarity of the footage.